कंट्री क्लब हॉस्पिटैलिटी एंड हॉलिडेज़ प्राइवेट लिमिटेड ने लॉन्च किया ‘कंट्री क्लब मास्टरकार्ड – तुर्की’

थाईलैंड मास्टरकार्ड की शानदार सफलता के बाद, कंट्री क्लब ने अपनी वैश्विक विस्तार यात्रा (ग्लोबल एक्सपेंशन जर्नी) में एक और ऐतिहासिक कदम उठाया

मुंबई, 27 जुलाई, 2026: कंट्री क्लब हॉस्पिटैलिटी एंड हॉलिडेज़ प्राइवेट लिमिटेड ने आज ‘कंट्री क्लब मास्टरकार्ड – तुर्की ‘ (Country Club Master Card – Türkiye) के भव्य लॉन्च की घोषणा की। इसके साथ ही कंपनी के ग्लोबल हॉलिडे एक्सपीरियंस के बढ़ते पोर्टफोलियो में एक और प्रतिष्ठित अंतरराष्ट्रीय गंतव्य जुड़ गया है। ‘कंट्री क्लब मास्टरकार्ड – थाईलैंड’ की ज़बरदस्त सफलता के बाद, कंपनी अब तुर्की की सदाबहार सुंदरता, समृद्ध विरासत और शानदार मेहमाननवाज़ी को अपने सदस्यों के और करीब ला रही है।

यह लॉन्च चेयरमैन और मैनेजिंग डायरेक्टर श्री राजीव रेड्डी की हालिया तुर्की यात्रा के बाद हुआ है। इस यात्रा के दौरान उन्होंने देश के तेज़ी से बढ़ते टूरिज़्म और हॉस्पिटैलिटी सेक्टर को देखा और साथ ही जाने-माने राजनयिकों, टूरिज़्म लीडर्स, हॉस्पिटैलिटी पार्टनर्स और प्रमुख बिज़नेस हस्तियों से मुलाक़ात की। यह यात्रा भारत और तुर्की के बीच टूरिज़्म और बिज़नेस संबंधों को मज़बूत करने की दिशा में एक अहम कदम थी।

अपनी यात्रा के दौरान श्री रेड्डी ने तुर्कि की खूबसूरती और संस्कृति को करीब से महसूस किया। उन्होंने कैप्पाडोसिया की मनमोहक सुबह देखी, जहाँ आसमान में उड़ते सैकड़ों रंग-बिरंगे हॉट एयर बैलून एक अद्भुत नज़ारा पेश करते हैं। इसके बाद उन्होंने इस्तांबुल की सैर की, जो अपनी अनोखी पहचान के लिए जाना जाता है, क्योंकि यहाँ पूर्व और पश्चिम की संस्कृतियों का खूबसूरत संगम देखने को मिलता है। उन्होंने ग्रैंड बाज़ार और स्पाइस बाज़ार भी देखा, जहाँ तुर्किये की पारंपरिक कला और संस्कृति की झलक मिलती है। यहाँ हाथों से बनी सुंदर इज़निक सिरेमिक कलाकृतियाँ, खुशबूदार मसाले, मशहूर तुर्किश डिलाइट और कई पारंपरिक वस्तुएँ लोगों को अपनी ओर आकर्षित करती हैं। इसके अलावा, उन्होंने ब्लू मॉस्क, हागिया सोफिया, डोलमाबाहचे पैलेस और खूबसूरत बोस्फोरस जैसे प्रसिद्ध पर्यटन स्थलों का भी दौरा किया। इन सभी जगहों ने यह साबित किया कि तुर्कि आज भी दुनिया के सबसे पसंदीदा पर्यटन स्थलों में से एक है।

इन यादगार अनुभवों से प्रेरित होकर और भारत में तुर्की के कॉन्सल जनरल, महामहिम श्री मिनिटो विजितो के गर्मजोशी भरे निमंत्रण से उत्साहित होकर, कंट्री क्लब अब इस्तांबुल और कैपाडोसिया में रणनीतिक फ़्रैंचाइज़ी पार्टनरशिप की संभावना तलाश रहा है। इससे सदस्यों को विश्व-स्तरीय डेस्टिनेशन तक पहुँच मिलेगी और साथ ही अंतरराष्ट्रीय स्तर पर अपनी हॉस्पिटैलिटी सेवाओं का विस्तार करने का उसका विज़न भी मज़बूत होगा।

आज, कंट्री क्लब हॉस्पिटैलिटी एंड हॉलिडेज़ प्राइवेट लिमिटेड दुनिया भर में 20 लाख से ज़्यादा सदस्यों को सेवाएँ देती है। इसके लिए कंपनी के पास भारत और विदेशों में अपनी 30 प्रॉपर्टीज़ और 70 से ज़्यादा फ़्रैंचाइज़ी प्रॉपर्टीज़ का एक बड़ा नेटवर्क है। कंपनी हर साल 70,000 से ज़्यादा रूम नाइट्स की सुविधा देती है, जो वेकेशन ओनरशिप और हॉस्पिटैलिटी इंडस्ट्री में इसके सदस्यों के भरोसे और इसकी लीडरशिप को दिखाता है। ‘कंट्री क्लब मास्टरकार्ड – तुर्किए’  का लॉन्च, दुनिया-भर में बेहतरीन हॉलिडे अनुभव देने और अपनी ग्लोबल हॉस्पिटैलिटी पहुँच को बढ़ाने के वादे को पूरा करने की दिशा में एक और कदम है।

कंट्री क्लब मास्टर कार्ड – तुर्की ऑफ़र:

  • एक जोड़े के लिए आने-जाने का मुफ़्त इंटरनेशनल फ़्लाइट टिकट।
  • तुर्की (इस्तांबुल और कैप्पाडोसिया) में 5 रात और 6 दिन की शानदार छुट्टी।
  • दुनिया भर में कंट्री क्लब की अपनी और फ़्रैंचाइज़ी प्रॉपर्टीज़ में 30 साल तक छुट्टियां मनाने का मौका।
  • कंट्री क्लब के बढ़ते ग्लोबल हॉस्पिटैलिटी नेटवर्क के साथ बेहतरीन हॉलिडे अनुभव।

इस मौके पर कंट्री क्लब हॉस्पिटैलिटी एंड हॉलिडेज़ प्राइवेट लिमिटेड के चेयरमैन और मैनेजिंग डायरेक्टर, श्री राजीव रेड्डी ने कहा, “तुर्की सिर्फ़ एक डेस्टिनेशन नहीं है—यह एक ऐसा अनुभव है जो हमेशा आपके साथ रहता है। कैपाडोसिया के आसमान में रंग-बिरंगे हॉट एयर बैलून का नज़ारा, इस्तांबुल के जीवंत बाज़ारों में घूमना, सदियों से खड़े शानदार आर्किटेक्चरल मास्टरपीस को देखना और तुर्की की मेहमाननवाज़ी का अनुभव करना—इन सबने हमें यकीन दिलाया कि यह एक ऐसी जगह है जिसका अनुभव हमारे सदस्यों को ज़रूर करना चाहिए। हमारे थाईलैंड मास्टरकार्ड की ज़बरदस्त सफलता के बाद, हमें ‘कंट्री क्लब मास्टर कार्ड – तुर्की’ पेश करते हुए गर्व हो रहा है। इसके ज़रिए हम भारतीय परिवारों के लिए दुनिया के सबसे बेहतरीन ट्रैवल अनुभवों में से एक लेकर आ रहे हैं और साथ ही देश में लंबे समय तक चलने वाली हॉस्पिटैलिटी पार्टनरशिप भी बना रहे हैं।”

यह लॉन्च, नए और अनोखे इंटरनेशनल हॉलिडे मेंबरशिप के ज़रिए यादगार ट्रैवल के अनुभव को नए सिरे से परिभाषित करने के लिए कंट्री क्लब की लगातार प्रतिबद्धता को दिखाता है। हर नई डेस्टिनेशन के साथ, कंपनी भारतीय यात्रियों को दुनिया के बेहतरीन हॉस्पिटैलिटी अनुभवों से जोड़ने और ग्लोबल टूरिज़्म पार्टनर्स के साथ सार्थक सहयोग बनाने के अपने विज़न को मज़बूत करती है।

जैसे-जैसे कंट्री क्लब का इंटरनेशनल विस्तार हो रहा है, ‘कंट्री क्लब मास्टरकार्ड – तुर्किए’ का लॉन्च इसके सदस्यों के लगातार बढ़ते परिवार को यादगार छुट्टियां, प्रीमियम लाइफ़स्टाइल अनुभव और वर्ल्ड-क्लास हॉस्पिटैलिटी देने की यात्रा में एक और अहम पड़ाव है।

तुर्की में पर्यटन और हॉस्पिटैलिटी के ज़बरदस्त मौकों को पहचानते हुए, कंट्री क्लब होटल मालिकों, हॉस्पिटैलिटी उद्यमियों, पर्यटन सहयोगियों, निवेशकों और फ़्रैंचाइज़ी सहयोगियों को आमंत्रित करता है ताकि वे मिलकर तुर्की में एक मज़बूत हॉस्पिटैलिटी नेटवर्क बना सकें और यात्रा के शानदार अनुभव तैयार कर सकें।

फ़्रैंचाइज़ी से जुड़ी पूछताछ और बिज़नेस सहयोग के लिए

वेबसाइट: www.countryclubindia.net

राकेश (जनरल मैनेजर – मार्केटिंग)

कंट्री क्लब हॉस्पिटैलिटी एंड हॉलिडेज़ लिमिटेड

मोबाइल: +91 98205 22076

कंट्री क्लब हॉस्पिटैलिटी एंड हॉलिडेज़ प्राइवेट लिमिटेड ने लॉन्च किया ‘कंट्री क्लब मास्टरकार्ड – तुर्की’

ICICI Prudential Life Insurance pays total benefits of Rs. 4,666 crore to customers in Q1-FY2027

  • Term plan business grows by 60.4% in Q1-FY2027
  • Industry-leading claim settlement ratio of 99.3% in Q1-FY2027
  • Profit After Tax increased by 27.8% year-on-year to ₹ 386 crore

Mumbai, July 17, 2026: ICICI Prudential Life Insurance reported a growth of 27.8% year-on-year in net profit to ₹ 386 crore for the first quarter ended June 2026. Notably, the Term plan (retail protection) business of the company grew by 60.4% year-on-year in Q1-FY2027. The Board of the Company approved proposal to rename the Company as ‘ICICI Life Insurance Limited’.

The Company’s MD & CEO, Mr. Anup Bagchi, said, “Customer-first remains the core of our strategy.  Our industry-leading claim settlement ratio of 99.3% in Q1-FY2027, with an average turnaround time of just 1 day for non-investigative claims underscores our commitment to supporting customers and their families when they need us the most. During the quarter, we settled ₹ 1,306 crore of death claims and paid ₹ 3,360 crore as maturity & survival benefits reflecting our continued focus on delivering timely financial protection and peace of mind to our policyholders. Furthermore, in FY2026, we settled ₹ 5,149 crore of death claims and paid ₹ 15,363 crore as maturity and survival benefits.

Our Company’s Profit After Tax increased by 27.8% year-on-year to ₹ 386 crore in Q1-FY2027. Notably, we registered a strong growth of 60.4% year-on-year in our retail protection business in Q1-FY2027, demonstrating our continued commitment towards addressing India’s protection needs.

We shall continue to leverage economies of scale, technology, Artificial Intelligence (AI) and digital capabilities to improve efficiency and enhance customer experience. Importantly, our savings cost-to-premium ratio reduced by 50 basis points (bps) to 13.6% in Q1-FY2027, enabling us to reinvest in innovation, strengthen digital capabilities and support future growth.

The Board of Directors recently approved a proposal to rename the Company as ‘ICICI Life Insurance Limited’, subject to relevant approvals. The proposed name reflects the strength, trust and legacy associated with the ICICI franchise. Our business continues to be on growth trajectory, operating as usual, and we remain focused on expanding our reach, enhancing customer value, and capitalising on the significant opportunities presented by India’s growing life insurance market.”

ICICI Prudential Life Insurance pays total benefits of Rs. 4,666 crore to customers in Q1-FY2027

Aisha Shetty’s YASHNA COLLECTION Offers Bridal Sarees, Banarasi Silk Sarees, Kanjeevaram Silk Sarees, Designer Sarees & Handmade Saree Collections Are Special Attractions

Mumbai: Fashion designer Aisha Shetty’s ‘Yashna Collection’ saree store, which presents a beautiful blend of Indian tradition and modern fashion in the fashion world, has completed two years. In a very short time, YASHNA Collection has established a special identity among saree lovers. It offers a beautiful range of sarees, from traditional Indian sarees to designer and handmade sarees, designed keeping in mind different occasions and women’s preferences.

Located at Shop No. 24 of Vaibhav Building in Azad Nagar, Goregaon West, Yashna Collection offers bridal sarees, Banarasi silk sarees, Kanjeevaram silk sarees, Kasturi traditional silk sarees, classic handloom sarees, zari sarees, georgette sarees, designer sarees, and handmade sarees.  Additionally, the Bridal Collection, Banarasi Silk Collection, Kanjeevaram Collection, Kasturi Silk Collection, Handloom Collection, Zari Collection, Georgette Collection, Designer Saree Collection, and Handmade Saree Collection are also special attractions for customers.

Aisha Shetty believes that the sari is not just a garment, but a beautiful medium to express Indian culture, tradition, and feminine beauty. Her goal is to ensure that every woman finds a sari that reflects her personality, taste, and fashion sense in her own unique style.

Aisha Shetty says, “My goal is always to ensure that every woman who visits YASHNA Collection finds something unique and personalized. Every woman has her own unique style of wearing a sari, and I want our collection to help them showcase this style more beautifully to the world. It is my dream to take YASHNA Collection to a larger scale in the future.”

The beauty and unique designs of YASHNA Collection are not limited to the store. Its designer sarees have also been showcased in ramp shows and fashion walks. Recently, at a fashion show held in Chandigarh, the YASHNA Collection sarees captivated audiences with their beauty and attractive designs. Furthermore, the YASHNA Collection sarees have also been showcased in Ghatkopar, Mumbai.

Now, the beautiful YASHNA Collection sarees are being showcased at a special event at Inorbit Mall, Mumbai. This event will provide saree lovers with an opportunity to see the unique designs and beauty of the YASHNA Collection up close.

Customers can easily experience this beautiful blend of fashion and tradition online. One can order their favorite saree online through the YASHNA Collection website. Additionally, one can browse the collection and order their favorite saree through Instagram.

Aisha Shetty is now moving forward to expand the YASHNA Collection further. Their aim is to bring the beauty and rich tradition of the Indian sari to women across the country by combining it with the latest fashion trends. That’s why YASHNA Collection offers a beautiful range of sarees for weddings, family gatherings, festivals, and other special occasions.

For women seeking a beautiful balance between Indian tradition and modern fashion, YASHNA Collection is emerging as a destination that offers a beautiful blend of choice, quality, and style.

 

Fashion Designer Aisha Shetty’s YASHNA COLLECTION Completes Two Years, A Beautiful Blend Of Traditional Style And Modern Fashion

Retiring On Your Own Terms With ICICI Pru Gold Pension Savings: The Growing Shift Toward Lifelong Financial Freedom

India is undergoing a significant demographic shift. While we celebrate being a young nation, we are rapidly transitioning into a society with a rapidly aging population. By 2036, one in every seven Indians will be a senior citizen and the number is projected to surge to 230 million, according to the National Commission on Population[1].

As life expectancy rises and the traditional social security of relying solely on next-generation support is changing, retirement planning has become a necessity rather than a choice.

To address this, ICICI Prudential Life Insurance has designed ICICI Pru Gold Pension Savings, a bonus-linked pension plan built on the pillars of safety and flexibility. This pension product offers the best of both worlds, allowing customers to accumulate corpus for pension with safety of capital invested and, partial withdrawal to meet liquidity needs in case of major life events or illnesses, ensuring that a family’s financial future remains secure.

Mr. Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said, “At ICICI Prudential Life, we believe retirement should be a milestone of celebration, not financial stress. ICICI Pru Gold Pension Savings has been designed to offer certainty, growth through bonuses and the flexibility to access funds to meet life’s uncertainties in case of major life events or illnesses. By providing up to 25% emergency withdrawal feature and a corpus for retirement, this plan empowers our customers to transition from ‘active earning’ to ‘retirement income’ without compromising their dignity or aspirations. What makes the plan even more relevant to retirement planners is that it also provides health management and wellbeing services in the form of complimentary health check-ups.”

Let’s understand how this product works, consider Prateek, a 40-year-old professional. By saving ₹1.5 lakh annually for 10 years, he was able to build a retirement corpus of ₹44 lakh by the age of 60, assuming an 8% per annum rate of return or ₹25 lakh assuming a 4% per annum rate of return. The plan allows him to take up to 60% of this corpus as a tax-free lump sum to settle immediate goals like travel or a home renovation. He can receive guaranteed regular life-long income with the balance amount by purchasing an annuity product, ensuring he remains financially independent in his golden years.

In essence, ICICI Pru Gold Pension Savings redefines retirement by combining capital protection, bonus-driven growth, and emergency liquidity feature (up to 25% withdrawal). By including complimentary health check-ups and offering a  tax-free withdrawal at maturity, the plan offers a holistic, disciplined and secure path that empowers customers to achieve financial independence and peace of mind during their golden years.

[1]https://www.pib.gov.in/PressReleasePage.aspx?PRID=2153127&reg=3&lang=2https://www.pib.gov.in/PressReleasePage.aspx?PRID=2244485&reg=3&lang=1

Retiring On Your Own Terms With ICICI Pru Gold Pension Savings: The Growing Shift Toward Lifelong Financial Freedom

Coinswitch Puts Salary Hikes Under The Microscope With Clever Appraisal Activation

The brand used magnifying glass kits as a playful metaphor to spot salary increments capitalising on the season

CoinSwitch, India’s largest crypto investing and trading platform tapped into one of corporate India’s most relatable rituals, appraisal season with a witty, on-ground activation in Bengaluru that turned a familiar workplace ritual into a cultural talking point.

In a clever street-level intervention outside prominent tech parks, promoters handed out sleek “Appraisal Increment Kits” to office goers. Each kit featured a magnifying glass, a witty symbol of what employees jokingly do every year: zoom in on increment letters hoping to find meaningful salary growth.
The strength of the idea lay in its simplicity. Built on a universal workplace insight, the magnifying glass kits delivered humour with minimal branding, making the experience feel authentic rather than promotional. A tongue-in-cheek instruction card completed the visual gag, turning a familiar office moment into a memorable brand interaction.
The activation quickly moved beyond the physical environment. Real-time reactions from professionals were captured and shared across platforms such as X, Instagram, and LinkedIn, where the humour resonated strongly with audiences.
The widespread response demonstrated the power of culturally timed storytelling rooted in everyday behaviour. By turning a shared professional frustration into a playful visual metaphor, CoinSwitch created an idea that felt instantly familiar and highly shareable.
At a strategic level, the campaign reflects CoinSwitch’s broader brand direction: connecting with India’s workforce through culturally relevant moments rather than conventional messaging. By linking appraisal season sentiment to broader conversations about financial growth, the brand positioned itself within everyday money discussions.

Coinswitch Puts Salary Hikes Under The Microscope With Clever Appraisal   Activation

Renez Has Successfully Launched Its International Fragrance Products—YAY, RAFAHIA, ELLA, And DI CLASSIE

Renez has triumphantly launched its exquisite fragrance line—YAY, RAFAHIA, ELLA, and DI CLASSIE! This exciting debut marks a new era in the world of luxury scents, bringing a captivating blend of tradition and modernity right to your doorstep. Each fragrance is thoughtfully crafted, inviting you to explore and express your unique personal style through the magic of unıque scent.

Let’s dive into what makes this collection truly special. YAY bursts with vibrant notes that  have blending of Vanılla , Amber , Tuberrose,sweet powdery wıth warm spıcy whıch energize your spirit perfect for those who embrace life with enthusiasm and joy .RAFAHIA amazing blend of warm spıcy , woody wıth vanılla and amber .ELLA captures timeless sophistication with subtle hints of sweet, fruıty ,woody ,powdery and musk, ideal for making a lasting impression whether at work or Date . Finally, DI CLASSIE embodies classic luxury, blending rich amber ,warm spıcy ,cınnamon , woody and leather to create a wonderful aura that lingers beautifully throughout the day.

A scent that reflects your essence and amplifies your confidence.

Beyond just scents, Renez’s collection is an invitation to celebrate yourself. It’s about discovering which fragrance speaks to your soul, becoming a part of your daily ritual, and elevating everyday moments into extraordinary experiences. The beautifully designed bottles are a testament to Renez’s commitment to quality and artistry, making them a perfect addition to your vanity or a thoughtful gift for loved ones.

So why wait? Celebrate the allure of scent and experience the magic of Renez today! Explore YAY, RAFAHIA, ELLA, and DI CLASSIE—four unique fragrances ready to become your new signature. Step into a world where luxury meets culture, and style meets soul. With Renez, find your fragrance, express your identity, and let your presence be unforgettable around the 🌎 world..

 

Renez Has Successfully Launched Its International Fragrance Products—YAY, RAFAHIA, ELLA, And DI CLASSIE

Growfirst & Moviemart APP Launch !

ARIGC Tech Group – Technology-Driven Digital Solutions Company | India

ARIGC Tech Group is a technology-focused company building innovative, scalable, and commission-free digital platforms.We specialize in:

  • Marketplace platform development, OTT app & streaming technology,Vendor management systems, Direct buyer-seller digital ecosystems,Cloud-based scalable platforms,Affiliate & associate network models,Secure & transparent transaction frameworks
  • Our mission is to eliminate unnecessary middlemen using technology, reduce commission burdens, and empower users directly.

Vision: Take Indian businesses from Local to Global through powerful digital platforms.

Grow First :Commission-Free Local Services Marketplace

Grow First is a direct vendor-customer connection platform designed to strengthen India’s local service economy.

Key Features:

  • Zero commission marketplace,Direct customer-to-vendor connection,Verified service providers,Transparent ratings & reviews,No middlemen or hidden charges,Affiliate & Associate earning model
  • Customers find trusted local service providers easily and safely.

    Vendors retain 100% of their earnings with real inquiries and no fake leads.

Grow First empowers small businesses to grow using technology-driven visibility.

Movie Mart : Zero Commission Film & Content Marketplace

Movie Mart is a national & international digital marketplace for films, web series, and digital content.

Platform Highlights:

  • Zero commission model, Direct creator-to-buyer connection,Transparent content acquisition

    National & international distribution access,Event listing & ticket booking system,OTT streaming app with revenue-sharing option

  • Creators can sell or stream content without heavy commission cuts.

    Buyers and OTT platforms can procure verified content efficiently.

Goal: Move entertainment content from Local to Global through a transparent digital ecosystem.

 

Growfirst & Moviemart  APP Launch !

Ed-A-Mamma Expands Its Universe With The Launch Of Baby Care

~ A gentle, expert-approved range crafted to keep Your Baby safe~

Ed-a-Mamma, the purpose-driven children’s lifestyle brand founded by Alia Bhatt, today announced its entry into the baby and kids personal care category, marking a key step in the brand’s multi-category growth journey. This expansion goes beyond apparel, toys, books, and bedding into everyday essentials designed for conscious families, bringing safety, sustainability, and care into daily routines.

The new category was unveiled at Jio World Drive, Mumbai, in the presence of founder, Alia Bhatt, alongside the premiere of the Your Baby Safe digital film and an intimate panel discussion with paediatrician Dr Vinit Samdani, dermatologist Dr Sangeeta Shah and parents Durjoy Datta and Avantika Mohan. The conversation focused on ingredient safety, sustainability, and the evolving needs of today’s families.

Built around a Gentle, Kind, Conscious promise, the range includes thoughtfully formulated essentials for everyday baby care, including head-to-toe baby wash, baby lotion, massage oil, talc-free powder, anti-rash balm, wet wipes, and laundry care. All products are dermatologically tested, hypoallergenic, and paediatrician-recommended, made with natural, plant-derived actives, and are vegan, cruelty-free, and free from parabens, sulphates, talc, mineral oils, and harsh chemicals.

Speaking on the expansion, Alia Bhatt, Founder, Ed-a-Mamma, said, “Ed‑a‑Mamma has always been about growing with families, listening to what parents need and creating products that feel safe. Expanding into baby care is an exciting new chapter for the brand, because we’re all about making everyday routines a little easier. Parenting is a shared journey, and through this expansion we want to support moms, dads and caregivers with essentials that are gentle, thoughtful and sustainable.”

In line with Ed-a-Mamma’s sustainability commitments,  for every unit purchased, 0.5 kg of plastic is kept out of nature and landfills through supported waste recovery initiatives in India. These programmes go beyond plastic removal to enable safe, dignified livelihoods for waste workers, reinforcing the brand’s belief that responsible choices, however small, can create meaningful impact for both people and the planet.

Alia further added, “We spent a lot of time thinking about packaging, because being conscious has always been part of who we are. Recycled plastic isn’t always safe for baby care, so we chose virgin, food-grade bottles – but we’re taking responsibility for the planet too. Every bottle we make is part of our plastic-positive approach, helping to divert more plastic from landfills than we use.”

Brand DVC: Introducing Ed-a-Mamma’s babycare

The Your Baby Safe range is now available on  www.edamamma.com and at Ed-a-Mamma flagship stores across Mumbai, Pune, Noida, Hyderabad and Bengaluru.

Ed-A-Mamma Expands Its Universe With The Launch Of Baby Care

Global Premium Bathroom Brand GROHE Hosted An Exclusive GROHE SPA Design Showcase At Pullman, Aerocity, New Delhi, With Celebrity Interior Designer Gauri Khan Leading The Evening

Celebrity interior designer Gauri Khan was at the heart of an exclusive GROHE SPA design showcase, where luxury, design, and wellness converged in an intimate, invite-only setting. The evening explored how the modern bathroom is evolving into a personalised sanctuary , shaped by individual lifestyles, thoughtful design, and refined aesthetics.

Curated as an immersive design experience, the showcase presented bespoke bathroom concepts and architectural installations, engaging architects, designers, and lifestyle tastemakers. Set against a gallery-style backdrop, the Design Dialogue highlighted a growing shift toward experience-led luxury, where design narratives play an increasingly influential role in shaping contemporary luxury spaces.

With Gauri Khan leading the conversation, the evening reflected how design leadership, when rooted in authenticity and craftsmanship, continues to influence the way luxury homes are imagined and created today.

GROHE is a leading global brand for complete bathroom solutions & kitchen fittings, with GROHE SPA representing its most refined expression, a high-end portfolio dedicated to personalised luxury and wellness-inspired water experiences.

Global Premium Bathroom Brand GROHE Hosted An Exclusive GROHE SPA Design Showcase At Pullman, Aerocity, New Delhi, With Celebrity Interior Designer Gauri Khan Leading The Evening

Nat Habit Unveils ‘Breathe Life’: A Bold New Identity Redefining The Power Of Natural Beauty

~Marking a confident evolution from Fresh Ayurveda to Breathe Life, Nat Habit’s rebrand brings power, authority, and boldness to 100% natural beauty.~

Nat Habit, one of India’s most trusted and fastest-growing beauty and wellness brands rooted in Ayurveda, today announced a major brand transformation with the unveiling of its new identity and philosophy: “Breathe Life.” Evolving from its original positioning as ‘Fresh Ayurveda,’ the rebrand reflects Nat Habit’s transformation from a natural skincare pioneer to a powerful, purpose-led beauty movement.

With this strategic refresh, Nat Habit introduces a new logo, visual language, and packaging system that together embody the brand’s promise: “We don’t just make beauty more natural. We breathe life into your beauty.”

The rebrand goes beyond aesthetics; at its core lies a powerful philosophy: Breathe Life. It reflects Nat Habit’s belief that beauty should be nurturing yet potent, rooted in rituals, backed by science, and crafted to elevate everyday wellness. Key elements of the visual identity include:

  • A chakra-inspired flower logo that replaces the earlier calendar icon, signifying harmony, vitality, renewal, and balance, echoing the brand’s philosophy of holistic well-being.
  • A more grounded typeface, offering calm authority and visual clarity.
  • A vibrant new color palette, led by the standout Orange, rarely seen in the category, breaks through the Ayurvedic green-brown clutter and introduces modern cues of vitality, optimism, and warmth. Complemented by signature hues like Hibiscus Pink, Tikta Green, and Ubtan Yellow, emotionally tied to product benefits.

“With Breathe Life, we are marking a confident evolution for Nat Habit from Fresh Ayurveda to a bolder, more purposeful expression of natural beauty. Our customers have always felt that Nat Habit is more than a beauty brand; it is a way of living rooted in wellbeing, vitality, and authenticity. This new identity brings that spirit to life, expressing the strength and confidence of modern Ayurveda while staying 100% natural at its core. Breathe Life reflects our belief that true beauty is about feeling alive, balanced, and deeply nurtured,” says Swagatika Das, CEO & Co-founder, Nat Habit.

To bring this refreshed identity to life and introduce Breathe Life to a wider audience, Nat Habit has partnered with acclaimed actor and wellness advocate Sahher Bambba, who unveiled the brand’s new look through a special video – https://youtube.com/shorts/zNZowxeiq1o

“Sahher isn’t just a familiar face; she perfectly embodies the spirit of Breathe Life and everything Nat Habit stands for. She represents the harmony of tradition and modernity, blending clarity with confidence, and grace with purpose. Her personal philosophy of beauty mirrors ours, making her the perfect face to usher in this new chapter. Through this collaboration, we aim to build deeper emotional resonance, and connect with a wider community seeking beauty that feels both modern and meaningful.” added Swagatika CEO &  Co-founder of Nat Habit.

This evolution also stems from introspection. Since its inception, Nat Habit has championed fresh, preservative-free formulations inspired by and rooted in Ayurveda. But as the clean beauty space matured and consumer expectations evolved, a gap emerged between the brand’s quiet impact and how it was visually perceived.

Key shifts that shaped the rebrand:

  • The calendar icon, once symbolic of disciplined routines, began to feel rigid and emotionally limited.
  • A fluid typeface lacked the authority to match the brand’s high-performance products.
  • The green-brown color language made the brand blend into a sea of Ayurvedic sameness.
  • Despite strong consumer trust, Nat Habit was often viewed as gentle, but not bold.

The new brand identity will be rolled out across all digital platforms, packaging, quick commerce, and retail touchpoints starting this October. The launch will be supported by a multi-touchpoint campaign featuring creator-led collaborations and immersive consumer experiences designed to help audiences rediscover Nat Habit’s refreshed philosophy and design language in meaningful, engaging ways.

Nat Habit’s rebrand comes at a time of accelerated growth and readiness for scale. Inching close to 250 crore in revenue and a growing retail footprint of 10000+ stores, the refreshed identity positions the brand for deeper expansion, cultural resonance, newer categories, and broader cultural relevance in India and globally.

 

Nat Habit Unveils ‘Breathe Life’: A Bold New Identity Redefining The Power Of Natural Beauty